Business workshops as unique as you are

Web Usability

Web Usability workshop logo.

Acquire, retain and extend your web customer base

Acquiring, retaining and extending your web-customer base are common Business-IT challenges. To stand a chance of overcoming these challenges, it is essential that your customers find your websites easy to use. By supporting and enhancing your customers' web experience, customer loyalty, satisfaction and sales revenue will increase.

Websites are critical for interacting with your customers and Web Usability is all about making your website easy, efficient and satisfying for your customers to use. In meeting your customers' web-interaction needs you'll encourage first time visitors to explore your site, while retaining and extending your web-customer base through repeat visits.

Delivered by experts in usability and user-centred design, we specialise in delivering bespoke workshop packages to organisations that want to invest in their employees, to help them make evidence-based decisions back in the workplace.

Our web usability workshops can help your organisation simplify the complexity of supporting your web customers while they browse, navigate, search, make purchases or click-through to your advertisers.

Workshop content can cover:

  • An introduction to user-centred web design.
  • Fundamental web usability principles and goals.
  • Common web usability problems and potential solutions.
  • Establishing user interaction needs.
  • Translating user requirements into web designs.
  • Information architecture fundamentals.
  • Navigation standards and conventions.
  • Prototyping techniques to support users and resources.
  • Website evaluation measures and techniques.
  • Achieving a balance between the business, the users and the technology.
  • Evaluating and communicating house style guidelines.
  • Personalising the web-experience for your users.
  • Functional online form designs to support site registration and purchases.